The Engaging the Public with Social Media module covers the latest research on use of social media, including why and how scientists can use it to engage, an introduction to using Twitter, and best practices for engaging in online conversations and using social media metrics. Participants identify their goal and audience and develop sample tweets.
Presented By: Gemima Philippe
Gemima Philippe is a communication associate for the American Association for the Advancement of Science Center for Public Engagement with Science and Technology. She coordinates marketing and social media for Center programs, facilitates Communicating Science workshops, and supports other Center programs. Prior to joining AAAS in 2016, Gemima worked with both federal and private sector clients to promote occupational health and health communication services and with volunteer organizations to promote adolescent health. She holds a Master’s in Public Health Marketing and Communication (George Washington University) and a Bachelor’s in Communication (University of Maryland). In her spare time, Gemima engages with adolescent girls in the Washington, D.C., metro area fielding awkward questions about sexual health, nutrition and body image.
